Leave it to the experts.

Get more out of your website with less effort and without blowing your marketing budget.

Leave it to the experts.

Get more out of your website with less effort and without blowing your marketing budget.

6 Effective Ways to Promote Your Website in 2019

 

There are dozens and dozens of ways to promote your business online. Some are free, some are time-consuming, some cost a little bit of money while others cost a lot of money, and some of these are going to be big game changers for your business. Here is a list of my six favorite ways to promote businesses online.

Social Media

I believe every business should be connected through some sort of social media. At the very least, LinkedIn. Other popular platforms are of course Facebook, Instagram, and Twitter.

Being on social media allows you to easily communicate with your fans and target audiences for free. It doesn’t cost anything to post updates on social media.

With social media, you can post about new products or new promotions or your new seasonal line of products or a unique service that you just started offering.

Once again, it’s free. There’s no reason to not be connected. Do it.

Google My Business

Google My Business is also free and it’s a valuable tool every business should be using, especially local businesses.

Let’s say you own an Accounting firm in Atlanta, GA. Of course, there are a lot of accounting firms in Atlanta, but not all of them are on Google Business. When someone searches for “Accounting firms in Atlanta, GA”, Google will show a list of Accounting firms in the area with a rating, their location, their website, contact information, and operating hours. But you have to sign up for this and put your information in.

Looking at the example below, you’ll see another benefit. All I did was type in “accounting services” and Google is suggesting that I search for “accounting services near me”. That’s because Google is smart and knows that if someone is searching for a certain type of service, they are probably looking in their area for the service. This alone can give you such a huge advantage over your competition.

So, head on over to the Google My Business page and sign your business up.

Google AdWords

Most people already know that Google AdWords is a pay-per-click advertising system used to promote your business through Google search results and affiliate networks. You make a list of keywords that are relevant to your business and when people search for the keywords, your ad will show up at the top of the Google search results.

Keep in mind, you are bidding against a lot of other businesses using similar keywords so it could get a little expensive. Fortunately, if you haven’t used Google AdWords before, they usually give a coupon where if you spend $100, they give you $100 which is a pretty nifty deal.

Google provides you with a keyword planning tool to help you determine which keywords are most relevant to your website. It will also tell you the level of competition for each keyword and the anticipated cost-per-click.

The downside to Google AdWords is that is can be a little costly for popular keywords – I’m talking $5 – $10 per click.

Facebook Advertising

This is probably one of my favorite methods of online advertising. Compared to other platforms such as Google and LinkedIn, advertising on Facebook is pretty inexpensive, especially if you know what you are doing.

When I first started with Facebook Ads, it was costing me upwards of $2 per click which is a lot. Now, I’m averaging about 50 cents per click with some lows of 5 cents per click which is fantastic.

With Facebook, you can get very specific with your targeting. You can target interests, jobs, gender, age, political affiliation, religious affiliation, purchasing behaviors, music interest, city, state, and country. The list really does go on and on and on.

When you know your target market, it is going to cost you less to run your ads because your ads will be more relevant to the people who see them. Facebook Ads kinda run on a “Relevancy Score”. It’s a 10-point scale that determines how relevant your ad is to the people who are viewing it. The lower the score, the higher your cost-per-click will probably be.

The image you use in your ad is important for catching people’s eye and Facebook has started offering free stock images for people to use with their ads. They’re basically giving you hundreds of dollars’ worth of high-resolution stock photos for free.

Another great thing about Facebook Advertising is being able to retarget your ads to people who have viewed your website or a specific page on your website (product page perhaps?). This is done by implementing the Facebook Pixel on your website – a tracking code that Facebook uses to gather data about your website visitors. Retargeting is generally less expensive because these people have already shown interest in your product or service. If your original cost-per-click was 50 cents, retargeting could be a lot lower — maybe 15 cents per click.

You can also create a Look-Alike Audience with Facebook Ads. Let’s say that you have one thousand people visit your website each month. Most of these people probably have some things in common. Using the Facebook Pixel, Facebook will create an Ad Audience has similar interest to your current visitors. A look-alike audience generally starts at about one million people. That’s a game changer. You don’t have to guess your target market because Facebook has done the work for you. This is one of the easiest ways to reach new markets and scale your business.

E-mail Marketing

Anyone who has been in sales knows the value of having a lead list. Your e-mail list is just as valuable. E-mail marketing has one of the highest ROIs for online advertising – up to 4,400%. And it’s kind of a “freemium” method. There are some free ways to send e-mails to your list, but the applications that cost money are reasonably priced and offer some great features such as campaign automation and market segmentations.

If you already have a decent size list, you can download your list and upload that list into Facebook Ads to market to your list through Facebook and its advertising networks. If your list has at least one thousand people, you can create a look-alike audience as I mentioned earlier.

I currently use MailChimp for e-mail marketing, but I have also used others such as Constant Contact and AWeber.

Video

This has become one of the most effective forms of digital marketing. People simply respond more to videos than they do text and images. In a recent Facebook Ad campaign I ran for a client, the video ads had double the click-through rate over the image ads. That’s a big difference.

Your videos can be of anything really. They don’t have to be about your product or service. For example, if you own a car maintenance business, you can make a video about the difference between conventional and synthetic motor oil or you can talk about how often someone should get their tires rotated and balanced. People respond well to informative videos and it’s good for branding.

On newer cell phones, the cameras are fantastic. They shoot in High Definition and some of them even shoot in 60fps if you want to include some sweet slow-motion shots. This means that you can produce your own videos for free. Not all videos have to be professionally done. Many of the popular videos I see on Facebook are from a person’s camera phone.

Of course, feel free to have a professional video made, but if you’re looking for inexpensive, I suggest using the camera on your phone or heading over to Fiver and getting someone to make one of those cool animation videos.

Once you have your video, you can upload it to YouTube or Vimeo and then post it on your website and on your social media pages so others can share it.

Final Thoughts

Another valuable method you should consider is business citations. These are your business listings on websites such as Yelp and Yellowpages. There are hundreds of these business citation websites so it may be easier to hire someone to manage these listings for you.

If you need some help promoting your website, I offer a free strategy session where we can discuss your website goals and how to grow your business online.

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